In the 1960s George Urquhart, one of the first of four generations of the Urquhart family to shape the future of Gordon & MacPhail, pioneered a range of single malt Scotch whiskies, which he selected, matured, and bottled. In doing so, he effectively invented a category in a market previously focused entirely on blended whiskies.
The 'Connoisseurs Choice' range broke innovative new ground, giving a platform to many of Scotland’s single malt distilleries from across all regions, some of which had never before been bottled as a single malt.